Yo! 👋

This week was GOOD for ContentKuba:

• I launched my content marketing course, and sold out half the spots in 24 hrs.
• I went viral on Medium and got almost 200 new followers.
• I interviewed my first-ever potential employee 🤯

Today, we'll talk about 1 MASSIVE problem 2 of my clients had that stopped their organic growth, and lowered their content marketing efficiency.

Reading time: 1 minute

Do you know your content well?

Do you ever wonder why your small business isn't performing as well as you'd like? Have you ever considered the impact of your content?

I get questions about those 2 aspects from multiple business owners every week.

They want to know how exactly content influences their business, and what's the return on investment they get.

But when I ask:

Most of them go:

So, let's talk about content audits today.

Content audits are an invaluable tool for small businesses. An audit helps you identify any content that is:

• outdated
• incorrect
• irrelevant

It allows you to pinpoint areas where you can improve and identify opportunities to create more engaging content.

Content audits can also provide insights into customer behaviour, audience preferences, and gaps in your content strategy. This helps you create better targeted content that resonates with your target audience.

When done correctly, a content audit can help you prioritize content that has the biggest impact. It also helps you track progress over time, and makes goal-setting more realistic.

How can I perform a content audit?

Grab this free Notion template I prepared for you, and perform your first content audit.

If you have questions about it, you can check out my thread about auditing your content or reply to this email – I answer 136% of the time.

Have a great day!

Kuba (@contentkuba)

​Wanna book a FREE 30-minute Content Discovery Call with me?​